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Vilnius Competitiveness Estimation

In order to assess the competitiveness of Vilnius city in attracting talent and investment, the research team:

  • selected five the most relevant contender cities;
  • developed a baseline for measurement;
  • designed a methodology to compare the contender cities to Vilnius regarding investment and talent attraction;
  • suggested KPIs for monitoring the results of "Go Vilnius" business department;
  • provided recommendations on strengthening the competitiveness of Vilnius.

The study drew on a secret shoppers methodology as well as interviews and review of pertinent sources.