In order to assess the competitiveness of Vilnius city in attracting talent and investment, the research team:
- selected five the most relevant contender cities;
- developed a baseline for measurement;
- designed a methodology to compare the contender cities to Vilnius regarding investment and talent attraction;
- suggested KPIs for monitoring the results of "Go Vilnius" business department;
- provided recommendations on strengthening the competitiveness of Vilnius.
The study drew on a secret shoppers methodology as well as interviews and review of pertinent sources.