Mid-term evaluation of the 2015-2020 Communication Strategy of the European Committee of the Regions (CoR)
Disenchantment with EU institutions and national politics had been voiced repeatedly during recent European elections, and was also a conspicuous feature of the latest Eurobarometer surveys. In 2014, the European Committee of the Regions committed to improving communication in Europe with and through local and regional authorities, and to the development of a five-year communication strategy. This was necessary to adopting a better-coordinated, open, two-way and participatory approach to communication that would reconnect citizens with EU institutions.
Based on a thorough analysis of the CoR's planning and reporting documents, 33 semi-structured interviews, and a stakeholder survey, PPMI reviewed and measured the results of the CoR's communication activities for 2015, 2016 and the first two quarters of 2017. An integrated perspective was created, based on opinions and needs from inside and outside the CoR, including a multitude of interest groups at various political levels.
This study provided a broad picture of the current state of the effectiveness and efficiency of existing communication measures implemented by the CoR, taking into account various vistas and the particular needs of its stakeholders. Based on its findings, a set of recommendations was outlined with respect to the strategic positioning of CoR communication for the period 2017-2020. These insights will help the CoR to implement and improve its approach to two-way and participatory communication, while also rendering more palpable its main message: reconnecting Europe with its citizens by establishing a dialogue between the local and EU-institutional level.