In the framework of the Multiannual Financial Framework for the period 2014-2020 the EU adopted a Partnership Instrument to address the bloc’s strategic interests in Strategic Partner countries. In order to understand and effectively speak to different target publics of its Strategic Partners, the EU needs to gauge the state of the art of how it is currently perceived. PPMI was proud to contribute to a growing body of EU perceptions research by leading a study on perceptions in EU Strategic Partner countries for the European External Action Service (EEAS) with partners the NFG Research Group of Freie Universität Berlin and the National Center for Research on Europe (NCRE) of New Zealand’s University of Canterbury. Drawing on a mix of methods including desk research, public opinion surveys, interviews, focus groups, media and social media analysis, the study gauged perceptions of the EU and Europe across key policy areas and various target groups around the globe with a specific focus on Brazil, Canada, China, India, Japan, Mexico, Russia, South Africa, South Korea and the US.
The findings of the study, finalized in the end of 2015 and used internally at the Commission, are used to inform the EU how it is perceived by the populations, policy makers and representatives of media, business, civil society and youth in Strategic Partner countries. The study results will contribute to future public diplomacy activities of the European Commission and the EEAS, especially in the framework of the Partnership Instrument. Moreover the research established a baseline against which the EU can measure change in perceptions and effectiveness of the Union’s Public Diplomacy measures.
For more information on the EU Perceptions study, contact Egidijus Barcevičius.